What does a good Objective look like in OKRs?

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Objectives should be qualitative and actionable. And they should focus on the problems you are trying to solve.

For example, look at the goal: understand customer needs. There is no need to have numeric metrics for objectives (you’ll have those with key results).

You can see a lot of examples of different OKRs for different teams at http://okrexamples.co/

Need a simple online tool for OKRs?